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	<title>The Beard Coach &#187; beard fun</title>
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		<title>McDonald&#8217;s Loves Beards?</title>
		<link>http://beardcoach.com/2009/11/mcdonalds-loves-beards/</link>
		<comments>http://beardcoach.com/2009/11/mcdonalds-loves-beards/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 17:39:25 +0000</pubDate>
		<dc:creator>Coach Adam</dc:creator>
				<category><![CDATA[Beard Entertainment]]></category>
		<category><![CDATA[beard fun]]></category>
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		<category><![CDATA[mcdonald's]]></category>

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I&#8217;m really on the fence about this Swedish ad for McDonald&#8217;s coffee.  On one hand, I love to see this guy popping out of his own beard.  On the other, I have a general distaste for all things McDonald&#8217;s.
Is McD&#8217;s mocking the beard here or are they pro beard?
Are they exploiting the counter-culture [...]]]></description>
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<p>I&#8217;m really on the fence about this Swedish ad for McDonald&#8217;s coffee.  On one hand, I love to see this guy popping out of his own beard.  On the other, I have a general distaste for all things McDonald&#8217;s.</p>
<p>Is McD&#8217;s mocking the beard here or are they pro beard?<br />
Are they exploiting the counter-culture aspect of the beard to make their product stand out?<br />
Is it just good clean fun?</p>
<p>I guess my overall reaction is positive since I generally love weirdness.  If this commercial had been for a small company I might feel better about it&#8230; maybe really enjoy it.  I&#8217;m just not sure I can comfortably let McDonald&#8217;s use the coolness of the beard for their profits.</p>
<p>What do you think?</p>
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