Boy Scout Beard Ads

The Boy Scouts just started a pretty amazing ad campaign recently.  Check these out!

boy scout beard ad

boy scout beard ad

boy scout beard ad

boy scout beard ad

They certainly grab your attention.  And I can’t help but admire the beards (and whomever they actually grew on).  They may be a bit unsettling.  But maybe in an intriguing way?  They’re fantastic?  They’re frightening?  My circuit boards are getting fried here.

What do you think?  Too weird or too awesome?


6 comments

  1. Spectacular. So much so they inspired the following poem:

    BE PREPARED
    IS THE MOTTO OF A SCOUT
    BE PREPARED
    THAT IS WHAT IT’S ALL ABOUT
    SCOUTS ARE TRUSTWORTHY
    LOYAL AND BRAVE
    BUT DID YOU KNOW
    SCOUTS TODAY
    NO LONGER NEED TO SHAVE?
    BE PREPARED
    THE SCOUTS ARE GETTING FURRY
    BE REPARED
    IT’S THE HOTTEST TREND SINCE CURRY
    AS A SCOUT TODAY
    EVERY TOM, DICK AND LARRY
    CAN EARN A MERIT BADGE
    BY JUST GETTING HAIRY
    BEARDS AREN’T JUST
    FOR THE AMISH ANYMORE
    SCOUTS ARE ENCOURAGED
    TO GROW BEARDS TO THE FLOOR
    MASCULINE LADS,
    ALL STALWART AND VIRILE
    SO WHAT IF THEY
    LOOK A LITTLE FERAL
    BE PREPARED
    TO GO FROM BOYS TO MEN
    BE PREPARED
    TO NEVER SHAVE AGAIN
    SCOUTS TODAY
    DON’T LOOK LIKE A CHILD
    THEY GROW FACIAL HAIR
    AND ARE “ONE WITH THE WILD”
    THEY START AS BOYS
    ALL SCRAPPY AND SCRUFFY
    THEY END UP AS MEN
    ALL FUZZY AND FLUFFY
    BE PREPARED
    BE PREPARED
    BE PREPARED

  2. Like you said, they grab your attention, which is the overall point of any advertising campaign. I would think that a kid would see them and would be influenced to join the scouts.

    Aside from that, I find them quite funny… especially the second one!

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